Andrew Lock - Bio
Andrew is often referred to as the "Yoda of Marketing". Not because he's green with pointy ears, but because of his enormous scope of his marketing knowledge.
As a young lad growing up in the South of England, Andrew was called into the headmaster (principals) office one day. Dreading what he had "done wrong", he was relieved to instead be awarded the top of the year award for "Best Business Studies Student"!
That was the genesis of his marketing career. Going on to work in the entertainment industry, Andrew became the personal manager of the "Johnny Carson" of England - Paul Daniels - who had a career on prime-time BBC spanning more than 17 years.
Following that, Andrew moved to the USA, where he developed the popular WebTV show, "Help My Business!" which became the most watched marketing show for entrepreneurs. As a result of being mentored by marketing legends such as Dan Kennedy and Jay Abraham, Andrew exposes traditional marketing techniques as outdated and ineffective.
Andrew coined the phrase: ‘marketing is everything and everything is marketing’ to describe the importance of marketing in every business.
Andrew's expertise in business building covers the areas of advertising, marketing, outsourcing, e-commerce, and customer service.
Andrew's savvy marketing expertise has added literally millions of dollars to the bottom line of countless businesses globally. He’s considered one of the finest speakers in the world on the topic of marketing, and he has shared the stage with Donald Trump, Richard Branson, Seth Godin, The Dali Lama, Brian Tracy, Tony Robbins, T Harv Eker, Tony Hsieh from Zappos, and many other thought leaders.
Andrew has authored and co-authored a total of 10 books:
“BIG Lessons from BIG Brands”
“Out Front – Business Building Strategies from the Front Line”
“7 Unconventional Ways to Profit from eBay”
“How to Shoot, Edit & Distribute HDV”
Andrew is co-author of the following books:
“The Phenomenon” with Dan Kennedy
"The Worst Case Business Survival Guide” with Mark Joyner
“Mastering the Art of Success” with Jack Canfield, Mark Victor Hansen, and Les Brown
"The Next Big Thing" with a group of thought leaders
"The All In Principle" with T Harv Eker & Alex Mandossian