eBay Selling Secrets by Andrew Lock, the ‘Renegade eBay Auction Seller’

We all know about YouTube for video, and while that can be used to host a video in an eBay listing, there are other better alternatives. One such alternative is called Vzaar (not sure how you pronounce that one) and you can find it at www.vzaar.com

Vzaar has been specifically designed for eBay sellers, and it has some really cool design features.

Firstly, there’s a ‘BID NOW’ button above the video in the top left of the frame, to make it easy for someone to place a bid as soon as they’ve watched your video.

Secondly, your username also appears in the top bar, above the video, reminding the buyer who you are. The more times they see that information, the more comfortable they’ll become bidding and buying.

Thirdly, your feedback is also displayed. As long as you have good feedback, this is a definite plus. If your feedback is very low (below 20) then you should get that up as fast as possible by buying some inexpensive items and inviting the seller to give you positive feedback – just make sure you buy the items from DIFFERENT sellers because you only get ONE feedback point per seller. In other words, if you bought 10 items from one seller, you won’t get 10 feedback points, just one.

The basic version of Vzaar is free, and the quality of the video is superior to YouTube.

Don’t forget, it’s also sensible to create a video for your ‘About Me’ page. Include comments about why buyers can have

confidence buying from you, details of your website URL so they can go directly there to take a look at other products or services, as well as general reassurance about why customers should feel happy spending money with you.

Don’t underestimate the power of that kind of video. It’s been proven that sellers who have a personal video on their about me page convert many more sales compared to those that don’t.

With a tool like Vzaar, it’s incredibly easy to create this type of video. Plan out what you’re going to say by writing a script on a NotePad or Word document, rehearse it a few times so it sounds natural, and then, using your webcam, record the video into Vzaar. Don’t forget to check that the audio recorded. Most webcams have a built-in microphone but you can usually plug in another microphone if you have one, for higher quality.

I’ve said this before, and I’ll say it again. Video is the future of selling on eBay. It’s VERY persuasive because buyers are delighted when they can see the item is real.