eBay Selling Secrets by Andrew Lock, the ‘Renegade eBay Auction Seller’

Each month I’m going to review a website or eBay listing from someone in our community. There’s always room for improvement even if your site is already successful, so if you’d like me to take a look and suggest some tweaks for free, send an email to this address: customerservicezone@gmail.com – don’t forget to include your name and the name of your website! This is also a great opportunity to promote your site for free, to others in our community.

This website review is from www.PositiveAttitudes.com, owned by Michael Murphy.

Here’s the homepage of the site:

As you can see, it’s VERY busy. As I’ve said before, you don’t want to overwhelm visitors to your site. If there are too many options, people will often click away.

I DO like the offer in the top right hand corner of the page for 9 self improvement ebooks in return for supplying your name and email address. It’s a good offer, succinctly stated, and it’s in the right place. Studies have shown that opt-in boxes like this have the greatest conversion when they’re positioned top-right of a website.

Something you don’t see very often is the box in the top left of the page – Yahoo’s Babel fish utility which offers to convert the page into different languages. I tried it out, and although I couldn’t tell how accurate the translation was because I don’t speak Chinese, I was interested to see what would happen to the formatting.

If your web traffic stats show that you’re getting a lot of visits from foreign countries, then this might be a worthwhile addition to consider, especially as it’s free, but most websites won’t need it in my opinion, especially as it does take up valuable space.

The main article in the center of the page is good, and it looks like this is regularly updated, much like a blog, which is also good for SEO purposes because the search engines don’t like to see web pages with the same information on them for months at a time. Even small changes are seen as a positive thing by Google and the other major engines

This entry was posted on Saturday, May 23rd, 2009 at 11:27 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.